GIB BULLOCH, Author, The Intrapreneur: Confessions of a Corporate Insurgent

​Profit and purpose are often seen as being mutually exclusive.  In her thoroughly enjoyable new book, Joanne Sonenshine demonstrates by insight and example why this is far from the truth, and how business can find new sources of value while simultaneously serving society.

LAURA GITMAN, Chief Operating Officer, Business for Social Responsibility

​In today’s polarized, negative environment, distrust of big business may be one of the only unifying forces. Yet Joanne provides a much needed, and inspiring perspective on how business can be a force for good. She demonstrates with powerful stories how companies credibly pursue profitability in ways that are both ethical and intentional in creating a better society.

JOE GIZZI, Media Group Strategy Director 

​Through her own unique journeys and partnerships, Sonenshine illustrates how corporate values actually lead to corporate profits, illuminating why businesses — and the leaders within them — must continue to be held accountable for the future of our workers, our communities, and our planet.

KATHERINE JEFFEREY PhD, Co-Founder, Causegear

As a company co-founder of products made by freed women, I am grateful that companies and conscious consumers are using purchasing power to address critical social issues like slavery, poverty and trafficking. Purposeful Profits shares examples of this new way forward, and how business decisions impact the other end of a supply chain.  Every purchase matters, and Joanne offers a close up look at how businesses are meeting the challenge of leading with their power for good. 

JEHIEL OLIVER, CEO Hello Tractor

In Purposeful Profits, Joanne highlights the growing trend among business leaders to value a company's mission as highly as its profit. As a business leader and social entrepreneur, making a difference for the communities where we work is paramount. There is no mutual exclusivity between doing the right thing for your stakeholders, and doing the right thing for your business. This book is a must read for any business leader, and also helps all readers recognize that times are changing for the improvement of our planet.

JAMES ROONEY, Executive Director, DICK’s Sporting Goods Foundation

By weaving together personal stories, observations from traveling the world, and conversations with corporate leaders, in Purposeful Profits Joanne Sonenshine illustrates the importance of corporations stepping up as leaders for social change. But rather than focus exclusively on the corporate perspective, like many of the academic tomes do, Sonenshine highlights the workers who make it happen and without whom the businesses couldn’t succeed. It’s their empathy, resourcefulness, and dedication that propels companies forward. Purposeful Profits delivers useful and inspiring insights for anyone investigating or working in Corporate Social Responsibility.

YASMINA ZAIDMAN, Chief Partnerships Officer, Acumen

Joanne shares the human stories behind those that are working to change businesses from within, and challenges us all to ask ourselves if we are doing all we can to achieve the much needed transformation of business.